
Building a new playbook for the CA solar industry
The coalition
Agile Electrification is an industry coalition of contractors, technology providers and researchers at the UC San Diego Design Lab. We formed in 2024 to write a contractor playbook for the post-NEM, post-ITC era. That work surfaced solar-led electrification as the path for legacy long-tail solar businesses.
Today we are extending it into market development: understanding how electrified homes can be incentivized to cooperate with grid programs from hyperscalers, CCAs and utilities, turning the installed base into a participating, earning layer of the grid.
How we work
A New Deal for CA DERs: evidence-based policy for the future of the California grid.
A living laboratory, not a white paper. An open research program run with real California solar homeowners, where programs are designed, tested in homes, and carried into policy on the strength of the evidence. Research, translation and an annual gathering to organize the solar industry.
Designer-in-Residence
Practitioners embed with the coalition for a season, bringing humanity-centered design into contractor businesses and program design.
Living laboratory
Field studies performed with real solar homeowners across California: the barriers to electrification and battery retrofits, how to influence capacity, and what it takes to motivate long-term cooperation.
Policy translation
Turning what the homes show into evidence a regulator can cite and a program buyer can build on: open data, program designs and tariff proposals carried into industry policy conversations. Once a year, contractors, program buyers, researchers and regulators meet to review the evidence and set the next year's agenda.
People
Cofounders

Chantelle Domingue
LinkedIn profile for Chantelle Domingue (opens in new tab)

Designers-in-Residence

Cameron Brooks

Frank Chen

Thomas Familia

Carl Lenox
Saleha Ahmedi
Jeff Coleman
Curt Collinsworth
Steven Dow
Jeff Friesen
Mark Hansen
Emi Lee
Anthony Manrique
Kelly O'Connell
Paul Osenar
Junghwan Park
Sofia Patterson-Melendrez
James Quazi
Tyden Rucker
DeAndrea Salvador
Nate Webb
Kirsten Yang
Founding sponsors
Become a financial sponsor
Sponsorship funds the next round of field research with California solar homeowners and the annual event. UC San Diego is our fiscal sponsor, so contributions are tax-deductible to the extent allowed by law.
Contact
General enquiries and coalition interest:
hello@agileelectrification.org


