The UC San Diego Design Lab at dusk, a trolley passing on the elevated track

Building a new playbook for the CA solar industry

The coalition

Agile Electrification is an industry coalition of contractors, technology providers and researchers at the UC San Diego Design Lab. We formed in 2024 to write a contractor playbook for the post-NEM, post-ITC era. That work surfaced solar-led electrification as the path for legacy long-tail solar businesses.

Today we are extending it into market development: understanding how electrified homes can be incentivized to cooperate with grid programs from hyperscalers, CCAs and utilities, turning the installed base into a participating, earning layer of the grid.

How we work

A New Deal for CA DERs: evidence-based policy for the future of the California grid.

A living laboratory, not a white paper. An open research program run with real California solar homeowners, where programs are designed, tested in homes, and carried into policy on the strength of the evidence. Research, translation and an annual gathering to organize the solar industry.

  1. Designer-in-Residence

    Practitioners embed with the coalition for a season, bringing humanity-centered design into contractor businesses and program design.

  2. Living laboratory

    Field studies performed with real solar homeowners across California: the barriers to electrification and battery retrofits, how to influence capacity, and what it takes to motivate long-term cooperation.

  3. Policy translation

    Turning what the homes show into evidence a regulator can cite and a program buyer can build on: open data, program designs and tariff proposals carried into industry policy conversations. Once a year, contractors, program buyers, researchers and regulators meet to review the evidence and set the next year's agenda.

People

Designers-in-Residence

  1. Cameron Brooks

    Executive DirectorThink Microgrid

    Cameron Brooks

    Executive Director, Think Microgrid

    Cameron is the Executive Director of Think Microgrid, a membership coalition that represents the microgrid industry in critical policy, legislative and regulatory discussions at the federal and state level across the country. Cameron Brooks is also the President of E9 Insight, an advisory firm focused on the US utility industry and the policy landscape surrounding it. E9’s clients include a wide range of technology companies, advocacy coalitions and government agencies, including Department of Energy and national labs. Cameron has deep experience in regulatory engagement, business development and policy strategy, including a strong focus on distributed energy technologies and open market design. Cameron has served in executive roles with multiple clean energy companies and non-profits. Based in Boulder, Colorado, Cameron holds a B.A. from Yale University and an MBA from Cornell.

  2. Frank Chen

    CTOBalto Energy

    Frank Chen

    CTO, Balto Energy

    Frank Chen is cofounder & CTO at Balto Energy, a startup accelerating solar and battery adoption with AI, data, and financing. He’s a first-principles maker who creates compounding leverage across teams, products, and strategy. Outside the day-to-day, he’s into hiking, woodworking, and tinkering with ideas that spark meaningful change. Frank has a background in behavior design, engineering leadership, systems reliability engineering, and resiliency research. At Slack, Frank focused on making engineers' lives simpler, more pleasant, and more productive, leading special projects in the Developer Infrastructure department. At Palantir, Frank worked with customers in healthcare, finance, government, energy and consumer packaged goods to solve their hardest problems by transforming how they use data. At Amazon, Frank led a front-end team and infrastructure team to launch AWS WorkDocs, the first secure multi-platform service of its kind for enterprise customers. At Sandia National Labs, Frank researched resiliency and complexity analysis tooling with the Grid Resiliency group. He received a M.S. in Computer Science focused in Human-Computer Interaction from Stanford. Frank's thesis studied how the design / psychology of exergaming interventions might produce efficacious health outcomes. With the Stanford Prevention Research Center, Frank developed health interventions rooted in behavioral theory to create new behaviors through mobile phones. He prototyped early builds of Tiny Habits with BJ Fogg and worked in the Persuasive Technology Lab. He received a B.S. in Computer Science from UCLA. Frank researched networked systems and image processing with the Center for embedded Networked Systems. With the Rand Corporation, he built research systems to support group decision-making.

  3. Thomas Familia

    Postdoctoral Research ScholarArizona State University

    Thomas Familia

    Postdoctoral Research Scholar, Arizona State University

    Thomas Familia is a Postdoctoral Research Scholar at the Center for Behavior, Institutions and the Environment at Arizona State University and a Designer-in-Residence at the UC San Diego Design Lab. He holds a Ph.D. in Sociology from Washington State University and brings over a decade of experience in electricity forecasting, utility planning, and regulation, including oversight of residential demand response pilots at the Oregon Public Utility Commission.

    As data centers and other energy-intensive industries drive growing electricity demand, households offer a largely untapped source of grid flexibility through residential batteries, rooftop solar, electric vehicles, and other technologies. But having these resources available is not the same as having capacity the grid can depend on. Building on advances in technology and financial incentives, his work with Agile Electrification explores whether treating households as partners in creating grid capacity, rather than simply as providers of demand response, can further unlock this potential. In particular, he examines whether giving households a greater say in how their resources are used, stronger protections for their needs, and a meaningful stake in how the resulting benefits are shared can encourage greater and more sustained contributions to the grid.

  4. Carl Lenox

    Head of ProductBalto Energy

    Carl Lenox

    Head of Product, Balto Energy

    Carl is a seasoned product & innovation strategy leader with 20+ years of experience in the solar, battery, and distributed energy resource (DER) space across the residential, C&I and utility-scale segments. As a hands-on, customer focused, adaptable, technically savvy and analytically oriented problem solver, Carl offers deep expertise in solar, battery storage, EVs, and other distributed energy resources - spanning technology, policy, markets and strategy.

    Carl has a strong track record of delivering innovative software, hardware, and IoT enabled products and services to market that is built on core competencies of managing teams, persuading stakeholders, forging partnerships, and developing data informed product portfolio strategies. He’s delivered value in many business contexts ranging from a three person consulting firm; a startup scaling from 50 to 300; a midsize global company; and a top 5 multinational energy major with over 100,000 employees.

  • Saleha AhmediDesign Lab ResearcherUC San Diego
  • Jeff ColemanIndustry MentorEli Technologies
  • Curt CollinsworthIndustry MentorPassage
  • Steven DowAcademic MentorUC San Diego
  • Jeff FriesenIndustry MentorRadiant Labs
  • Mark HansenIndustry MentorNorthern Pacific Power Systems
  • Emi LeeDesign Lab ResearcherUC San Diego
  • Anthony ManriqueDesign Lab ResearcherUC San Diego
  • Kelly O'ConnellIndustry MentorRadiant Labs
  • Paul OsenarCEOUpstart Power
  • Junghwan ParkDesign Lab ResearcherUC San Diego
  • Sofia Patterson-MelendrezDesign Lab ResearcherCornell University
  • James QuaziIndustry MentorBalto Energy
  • Tyden RuckerDesign Lab ResearcherUC San Diego
  • DeAndrea SalvadorIndustry MentorEli Technologies
  • Nate WebbIndustry MentorPassage
  • Kirsten YangDesign Lab ResearcherUC San Diego

Founding sponsors

Contact

General enquiries and coalition interest: